Owned by MX Media and Entertainment, MX Player is one of the best OTT hubs in India. It provides free video streaming in 12 different languages, providing an extensive user base of 280 million users worldwide. MX Player emerged as the leading entertainment application for 2019. They are known for creating immersive experiences for their existing users and newcomers.
This much-celebrated app was planning the launch of their upcoming series in a unique and different manner. They sought an interactive and compelling experience for the folks.
At CRAFTECH 360, we developed a responsive story wall with a screen playing the trailer or teaser of their series. The installation also consisted of 5 pushbuttons representing the five shows, for which the company wanted to display the trailers. An individual pressed a button of their desired series and watched the trailer of that particular series. As soon as they pressed some other button, the trailer of that series started playing on the screen.
This teaser wall gave the folks a rich experience of viewing the trailers of their favorite web series on a huge smartphone-like screen.
