SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. It is an American multinational company headquartered in Cary, North Carolina. It brought a revolution in the domain of business analytics.
SAS was hosting the SAS FORUM INDIA 2019 in Mumbai. The event is one of the biggest in itself, SAS was determined to construct and deliver an exceptional experience for the attendees. They had allocated an entire zone for fully functioning experiential activities. They aimed at illustrating the use of AI and data to the members attending the SAS FORUM INDIA 2019. They wanted a design to represent a futuristic view of technology in a business context.
After brainstorming with the forum organizers, our team crafted a design that incorporated the main viewpoint of the company, delivering an engaging and business-developing model - Tweet Café.
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The Tweet Café was composed of a certain number of closed glass chambers with eatables kept in them. An instruction board of set of instructions for interaction with the tweet café was placed beside the café wall. Every cell had a unique number and a common hashtag of SAS, #SASFIN19. The user had to tweet the cell number with their desired item with the hashtag. An electronic queuing system was installed. The door of the chamber corresponding to the order number flashing on the screen would unlock so that the user could collect their order. This activity boosted the trend of the SAS event on Twitter.