Titan Company Limited (Titan), a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO), commenced its operations in 1984 under the name Titan Watches Limited. It is the largest and most trusted watch brand in India. Also, Titan Company Ltd is the world's fifth-largest wristwatch manufacturer. Titan has expanded into underpenetrated markets and created lifestyle brands across different product categories.
Driven by innovation and creativity, the company focuses on smarter approaches and newer technologies. Following the same ideology, Titan and Craftech 360 joined hands to create an exceptional and exciting setup for the kids participating in Titan Octane - Marathon 2018. They aimed at providing an interesting and groovy experience for the kids who arrived at the spot. They looked for a design that can engage the maximum number of kids.
With this conception, the design and development team of Craftech 360 came up with the Laser Dodge plot. Laser is something which always excites children. Here the kids have to act out as a spy and dodge the laser beam while moving from one end of the room to the other. The setup consists of a dark room with laser beam transmitters and receivers. While progressing through the room, if any beam is interrupted or discontinued by one's movement, the receiver sensed it immediately triggering a voice alarm.
One who shows up at the other end of the room without generating any alarm is declared the winner and rewarded with the latest kids edition Titan watch.
This activity prompted kids to participate and exercise their spontaneity to deliver their best.