Tata Tea is a big name in India's tea business. Also, it is the second-largest supplier of branded tea in the world. Tata Tea Premium is the flagship brand of Tata Consumer Products. Its headquarters are in Mumbai, Maharashtra, India. The company has the largest instant tea processing facility outside the United States, which produces exclusively for export from India. Tata Tea considers its people the heart of the organization.
TATA TEA was organizing an All India Dealer's Meet in Bengaluru. They wanted to illustrate all their dealers as one family and convey the importance of teamwork in building such a celebrated brand.
We created a photo mosaic wall where all the attendees of the meetup can get themselves clicked. Later, those photos were displayed on the big screen one by one. In the end, all these clicked pictures ended up shaping the TATA TEA brand logo on the big screen.
This big mosaic wall comprising of the pictures portrayed all the attendee dealers as one big family.
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